Premier Advisory provides bespoke strategic planning to help your company capitalize on opportunities in the marketplace and beyond.

Strategic planning is key to helping you understand the growth potential of your company and its employees, as well as to ascertain future prospects and provide risk management.

A good first step would be understanding what Marketing Myopia is, a term coined by Theodore Levitt.

Marketing myopia comes about when an organization inadvertently takes a narrow-minded marketing approach. It happens when they consider only one aspect out of many plausible marketing attributes.

For example, a business that disregards quality and only focuses on the price of their product is a classic example of marketing myopia.

When does marketing myopia happen?

Marketing myopia comes about when short-term marketing goals are prioritised over long-term goals. Some examples are:

• Hyper focus on sales instead of building relationships with the customer base
• Excess production without proper research of the product’s demand
• Misinterpreting or overlooking what the customer really wants in favour of other marketing goals
• Being resistant to change within the dynamic consumer environment
• Inaccurate prediction of growth without research to back up the hypothesis

Growth is not always guaranteed. Frequent assessment of the market trends, customer base, competitor’s offerings, and honest self-analysis is needed to stay ahead. We will do an in-depth audit of your company’s business plans to work out cost-saving solutions, provide strategic direction, and reveal potential business opportunities that will drive high performance, and most importantly, get results; ensuring your success.